Jonathan Gabay | Author & Brand Journalist
LAST SPOKE October 3rd 2018
“President Trump – a man for his time? Explore the politics and psyche of the most divisive US president in history”
Jonathan Gabay is an accomplished author, brand journalist, lecturer, and award-winning copywriter. In his capacity as a business journalist he provides valuable marketing, PR and branding insights for global news outlets including: BBC, ITN, Bloomberg, ABC, Channel Four, Channel Five, Sky News and CNN. Drawing on the latest marketing, psychology and social research, Gabay helps audiences see into the possible futures of consumerism, workplaces, politics, big data, and global demographics.
Gabay’s books are now studied at universities throughout the world. They cover global marketing, brand psychology, crisis management, digital cohesion, and effective content communications.
In recent years, Jonathan has collaborated on branding and reputation crisis stories involving, sports, politics, brands, royalty, IT, utilities, celebrity, and entertainment brands. And over a period of 14 years, he trained more than 10,000 senior executives.
In addition to having held three creative directorships, Gabay has won awards for copywriting. His copywriting books are now featured as part of graduate courses. Gabay’s latest book, Brand Psychology – Corporate Reputations – Consumer Perceptions(Kogan Page 2015 ) provides practical case studies and commentary that explains the psychology behind branded political, commercial, cultural organisations and how they win trust, loyalty and business – often despite a major crisis.
Thanks to his knack of integrating up to the moment news items with tailored talks, Jonathan Gabay remains a much sought after and highly engaging keynote speaker.