4. How do we use your data?
4.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
4.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:
4.2.1 Providing and managing your Account;
4.2.2 Providing and managing your access to Our Site;
4.2.3 Personalising and tailoring your experience on Our Site;
4.2.4 Supplying our services to you (please note that We require your personal data in order to enter into a contract with you);
4.2.5 Personalising and tailoring our services for you;
4.2.6 Replying to emails from you;
4.2.7 Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by unsubscribing via newsletter currently sent via Mailchimp service.
4.2.8 Market research;
4.2.9 Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;
4.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and/or telephone and/or text message and/or post with information, news and offers on Our services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
4.4 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.
4.5 We keep your personal data indefinitely or until you have requested that we
remove it from our databases.